In a sustained effort to boost
their morale and drive the Super Eagles to victory, Guinness Nigeria
PLC, makers’ of Nigeria’s number one premium brand, Guinness Foreign
Extra Stout, has declared an increase in the dollar reward per goal
offered to Super Eagles in the group stages from original $2,000 to
$5,000 dollars, thus further demonstrating its position as the number
one supporter of the Super Eagles and by providing innovative ways for
millions of Nigerian fans to show their support for the team at the
World Cup in Brazil. This came not too long after, the brewing giant
renewed its sponsorship of the national team as the Official Beer
sponsor of the Super Eagles for the next 4 years
Austin Ufomba, the Director of Marketing
and Innovations at Guinness Nigeria said that the increment was
necessary to encourage the players to give more than they normally
would. “We are confident in the ability of the Super Eagles despite
their performance with the Iranian team and we urge all Nigerians to
share in this confidence and this is the reason why we have decided to
reassure Nigerians by upping the stakes for the team to also let them
know that they have the support of Nigerians at this time” Ufomba
stated.
Guinness also launched the ring-back
tune version of their official theme song for the Super Eagles to give
an identity to authentic Super Eagles fans nationwide as they stand and
show their support for the Super Eagles in all their matches. The ring
back tune is available for download on the Etisalat network. To show
your love and support, simply text 1759 to 251 (Etisalat) and download
the caller tune. Song download costs 50 Naira only.
Ufomba also stated that fans and
consumers should also watch out for Guinness Ref, a kind of connection
that links fans and consumer with their passion-football during match
days in bars across key Nigerian cities. There, he revealed, Guinness
will be giving out fantastic prizes to knowledgeable football fans.
Super Eagles supporters can also leave their goodwill messages to them
by visiting www.facebook.com/guinnessvip. They can also join the conversation on twitter with the hash tag #FLYWITHTHEEAGLES. Only fans who are 18 years and above can participate.
The company’s flagship brand – Guinness
Foreign Extra Stout has been the official sponsor of the Super Eagles
for over 7 years, keeping faith and consistently supporting the dreams
and passion of the Super Eagles and its over 150 million fans because
they believe that the team and its fans are truly made of more. Guinness
believes that every Nigerian should step up to cheer the national team,
our beloved Super Eagles, to victory at every stage during the round
leather fiesta holding in Brazil.
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